Retail Mystery Shopping Services in Malaysia

"Mystery shopping is not based on opinion; it is based on customer experience."

Mystery shopping is a market research tool where people observe the quality of products/services while acting like a regular customer. This information is then collected and analysed to create actionable insights.

Mystery shopping is widely used to highlight areas in need of improvement in business performance. Knowing where the problems are. Increase customer service performance, improve sales, improve customer satisfaction, increase employee motivation, protect brand equity and improve communication.