Insights by Intrack

Sharing niche industry insights

Trends in new product launches, Q2 2024
21 Aug 2024

Trends in new product launches, Q2 2024

Discover the strategic timing and category focus of top FMCG suppliers in Q2 2024, highlighting the industry's adaptability and resilience amid dynamic new product introductions.

House Brands Surge in 2024
15 Aug 2024

House Brands Surge in 2024

Explore how house brands are dominating in 2024, with improved quality and strategic promotions reshaping the FMCG market.

Retail Expansion in Malaysia, Q1 2024
18 Jul 2024

Retail Expansion in Malaysia, Q1 2024

Q1 2024 saw 7-Eleven, 99SM, and Mr DIY leading retail growth in Malaysia. The surge in outlets highlights a promising market and opportunities for strategic partnerships.

Retail Promotion Trends in Malaysia, Q1 2024
3 May 2024

Retail Promotion Trends in Malaysia, Q1 2024

Explore Q1 2024's retail promotion trends in Malaysia, showcasing strategic shifts and seasonal impacts across various channels and product categories.

Trends in new product launches, Q1 2024
3 May 2024

Trends in new product launches, Q1 2024

The first quarter of 2024 featured 320 new SKUs, with notable expansions in confectionery and noodles. Unilever and P&G strategically enhanced their market presence.

House Brands vs. Inflation: Impact on Choices
2 May 2024

House Brands vs. Inflation: Impact on Choices

Inflation in Malaysia drives consumers to affordable house brands, offering retailers a chance to enhance their offerings and stay competitive.

Evolving Retail in Malaysia: Insights and Trends
27 Feb 2024

Evolving Retail in Malaysia: Insights and Trends

Malaysia's retail sector soared in 2023, driven by pharmacies like PMG and innovations like 7-Cafe. Retailers adapt to trends for consumer health and wellness.

FMCG Promo Pulse: Jan-Dec 2023 vs 2022
26 Feb 2024

FMCG Promo Pulse: Jan-Dec 2023 vs 2022

Explore the 2023 retail revolution: a shift towards digital promotions, changing consumer priorities, and adapting to new economic realities like the SST increase.

Supplier's Role in Crafting Festive Memories
15 Dec 2023

Supplier's Role in Crafting Festive Memories

Unveiling suppliers' impact on Christmas with innovative, sustainable products and storytelling that craft lasting festive memories.

Navigating Sweet Change in the FMCG Landscape
14 Dec 2023

Navigating Sweet Change in the FMCG Landscape

Malaysia's FMCG industry embraces health with low-sugar products, reflecting a consumer shift towards wellness and a united stand against diabetes.

Explore Coffee Insights: Join Hargapedia's Free Survey!
22 Nov 2023

Explore Coffee Insights: Join Hargapedia's Free Survey!

Explore coffee trends in Malaysia! Contribute a question to our survey and receive detailed insights from 500 locals, absolutely free. Act fast!

Unlock Market Insights with Hargapedia Market Pulse
21 Nov 2023

Unlock Market Insights with Hargapedia Market Pulse

Explore Hargapedia Market Pulse for in-depth surveys across industries. Tap into 1.5M+ users for cost-effective, targeted consumer insights. Learn more!

Changing Tides: The Transforming Consumer Sentiments in the Detergent Aisle
7 Nov 2023

Changing Tides: The Transforming Consumer Sentiments in the Detergent Aisle

Explore the rise of laundry capsules in Malaysia's market, the decline in powder detergent, and the implications for retailers and consumers alike.

Rice Price Hike: Decoding the Market with MailerTrack
30 Oct 2023

Rice Price Hike: Decoding the Market with MailerTrack

Rising rice prices? Discover leading brands in promotions with MailerTrack's insights. Refine your market strategies. Explore more now!

Insights: Promotion Mechanics Trends in Health & Beauty
18 Oct 2023

Insights: Promotion Mechanics Trends in Health & Beauty

Health and beauty's promo mechanics are evolving! While 2023's top 5 tactics mirror those of early 2022, significant shifts are emerging, highlighting an industry in flux

FMCG Promo Pulse: Jan-Jun 2023 vs 2022
9 Oct 2023

FMCG Promo Pulse: Jan-Jun 2023 vs 2022

Dive into the comprehensive market analysis on FMCG promotions in 1H-2023. From the decline in Pharmacy Channel to the surging promotions in Frozen Food and Confectionary, uncover the trends that are shaping the market.

Insights: Malaysia's 18-Month Rice Market Trends
21 Sep 2023

Insights: Malaysia's 18-Month Rice Market Trends

Examining the notable price shifts in Malaysia's rice market from January 2022 to July 2023, influenced by climate, currency, and policy changes.

INFO: Boost CTR with Hargapedia
20 Sep 2023

INFO: Boost CTR with Hargapedia

Elevate your click-through rates to 5% and target shoppers more effectively with Hargapedia.

Salted Caramel: The Next Big Thing in Consumer Goods?
17 Aug 2023

Salted Caramel: The Next Big Thing in Consumer Goods?

Discover how the salted caramel craze is sweeping across industries, and how Intrack's data can help you stay ahead of the trend.

FMCG Promo Pulse: Jan-Dec 2022 vs 2021
5 May 2023

FMCG Promo Pulse: Jan-Dec 2022 vs 2021

Explore the transformative trends in retail promotions for 2022, from the rise of digital media to the resilience of social media, and what they mean for the future.

FMCG Promo Pulse: Jan-Jun 2022 vs 2021
15 Sep 2022

FMCG Promo Pulse: Jan-Jun 2022 vs 2021

The retail landscape has experienced seismic shifts over the years, propelled by rapid technological advancements and changes in consumer behavior.

MEDIA: Grocery cost increase
1 Jun 2022

MEDIA: Grocery cost increase

The minimum grocery expenditure for the lower to middle-income families will cost between RM400 and RM600 per month on the rising prices.

Insights: Who's focusing more on social media?
23 Jul 2021

Insights: Who's focusing more on social media?

Independent supermarkets prioritise social media over traditional media, promoting offers solely online to cut expenses.

Insights: Changes in promotion strategies by Malaysian retailers
21 Jun 2021

Insights: Changes in promotion strategies by Malaysian retailers

Despite the pandemic, promotions remain crucial in the FMCG industry with retailers shifting investments to social media.

FMCG Promo Pulse: Jan - Jun 2021 vs 2020
1 Jun 2021

FMCG Promo Pulse: Jan - Jun 2021 vs 2020

Discover how the pandemic has shifted the retail promotion landscape in the first half of 2021.

FMCG Promo Pulse: Jan-Jun 2020 vs 2019
1 Jun 2020

FMCG Promo Pulse: Jan-Jun 2020 vs 2019

Discover how COVID-19 is reshaping FMCG advertising from traditional press to social media.

Hargapedia Insights: Favourite Retailers, Category & Brands
1 Aug 2019

Hargapedia Insights: Favourite Retailers, Category & Brands

Unveil the consumer landscape like never before with Hargapedia's exhaustive report from August 2019.

FMCG Promo Pulse: Jan - Jun 2019 vs 2018
1 Jun 2019

FMCG Promo Pulse: Jan - Jun 2019 vs 2018

Cosmetics and Personal Care Surge: Mailer promotions rose 15%-31% YoY, defying overall declines.