2023's Top Health & Beauty Promo Trends
The health and beauty department is in a state of constant evolution, and promotional mechanics are no exception. While the top 5 promo mechanics in the first half of 2023 are the same as in the first half of 2022, there have been some significant shifts.
Source: MailerTrackMulti Purchase Price
This promo mechanic has witnessed a surge in popularity, surpassing Member Price this year. Multi Purchase Price allows consumers to save money by purchasing more products, which appeals to budget-conscious shoppers.
Gift with Purchase Condition
This promo mechanic remains a consistent favourite, firmly maintaining its position in the top 5. Gift with Purchase Condition offers consumers a free gift with the purchase of a qualifying product, which can be an excellent way to attract new customers and encourage repeat purchases.
Normal Price Offer
This promo mechanic has experienced a decline in popularity, as consumers are increasingly seeking more personalised and engaging offers.
Member Price
This promo mechanic has also seen a decline in popularity, as consumers are less likely to exhibit brand or retailer loyalty.
Conclusion
The changing popularity of promotional mechanics in the health and beauty department demonstrates that consumer preferences are evolving. Businesses need to adapt their strategies to keep pace. While some mechanics, such as gift with purchase, remain popular, others, like member price, require reevaluation. Retailers and suppliers must stay attuned to trends and utilise data to craft offers that resonate with consumers.